Follow-up
A follow-up cadence that closes deals
March 30, 2026·6 min read
Why most cadences fail in services
Cadences built for SaaS SDR teams don't survive contact with a $40k consulting deal. The buyer is busier, the cycle is longer, and the relationship matters more than the sequence.
The 14-touch service cadence
Spread 14 touches across 60 days. Mix channels — email, LinkedIn, a short Loom, and one well-timed phone call. Every touch should add something: a relevant case study, a pointed question, or a teardown of the prospect's current process.
Visibility, not pressure
The goal isn't to chase. It's to stay top-of-mind while the buyer's internal politics work themselves out. Track replies, not just opens — replies are the only signal that matters.