Fractional sales leadership
A fractional Head of Sales is a part-time sales manager who runs your team's day-to-day sales rhythm. For a home service company, that means someone other than the owner leads the weekly sales review, makes sure every open estimate has a dated next step, and coaches the people selling — so leads and estimates you already paid for turn into more booked jobs.
Symptoms we see most often
This role is operational. The work is the recurring management that keeps opportunities moving and makes problems visible early.
In most growing home service companies, sales management is a job nobody was hired to do. The owner fills it by default, between operations, hiring, and cash flow. The result is follow-up that depends on whoever has time. A fractional Head of Sales gives that job a clear owner and a schedule.
Choose a Head of Sales when you have people selling and a workable process, but nobody runs the team consistently. Choose a VP of Sales when the bigger issue is strategy, team structure, compensation, or hiring. The Pipeline Teardown shows which gap is costing more.
Every engagement starts with the $500 Pipeline Teardown, so management priorities are based on your actual opportunities and records. Ongoing paid work is delivered through the Sales System Build described on the Services page, including documentation and training so internal owners can keep the rhythm going.
Frequently asked
A fractional Head of Sales is a part-time sales manager who runs your team's weekly sales rhythm: pipeline reviews, follow-up accountability, CRM discipline, and coaching. You get consistent sales management without hiring a full-time sales manager.
In practice, yes — both describe part-time, hands-on management of a sales team. Head of Sales usually signals that the person also owns the sales process and reporting, not only rep supervision.
Engagements start with the $500 Pipeline Teardown. Ongoing implementation through the Sales System Build starts from From $6,500/mo as a 90-day partnership. Scope is set after the Teardown.
You need some place where leads, estimates, and next actions are recorded. Most engagements work inside the CRM or field service software you already use rather than adding new tools.
The sales process, meeting agenda, and reporting are documented, and internal owners are trained to keep running them. If you later hire a full-time sales manager, they inherit a working system.
More guides
The Pipeline Teardown reviews 20 recent opportunities — won, lost, or stalled — and returns documented problems and the fixes to make first.
Talk about ongoing sales leadership
A few questions about your sales team, where your pipeline gets stuck, and what you want to hit. Then pick a time for the call.