Fractional sales leadership · Electrical

Fractional sales manager for electricians

SumRev provides fractional sales leadership for electricians. A part-time sales manager runs your weekly sales rhythm — who responds to leads, how estimates are followed up, and what the team reviews each week — so the owner stops being the sales manager.

Symptoms we see most often

  • Panel upgrade, EV charger, and generator quotes sit without follow-up
  • Leads from different sources are handled in different ways
  • Electricians find upgrade opportunities that no one follows through on
  • The owner prices and chases most larger jobs personally
  • There is no weekly view of what was quoted, won, and lost

Where electrical contractors lose booked jobs

Residential electrical work increasingly includes larger, considered purchases such as panel upgrades, EV chargers, and generators. Those quotes need follow-up, and they rarely get it when the owner is also running the field.

  • Quote follow-up for upgrade and install jobs
  • Service-call opportunities that never get quoted
  • Lead ownership across web, phone, and referral sources
  • Lost reasons that are never recorded

What a fractional sales manager does for an electrical company

The role takes the sales follow-through off the owner and puts it on a schedule.

  • Runs a weekly review of open quotes and win rates
  • Sets follow-up timing and messages for larger quotes
  • Makes sure technician-found opportunities are quoted and owned
  • Coaches whoever sells on presenting options clearly
  • Sets up simple reporting in the software you already use

Head of Sales or VP of Sales?

Most electricians at $1M–$5M need hands-on weekly management first: a fractional Head of Sales. Larger teams that need structure, compensation, and hiring plans may need a fractional VP of Sales. The Pipeline Teardown shows which gap matters more.

How it starts

Every engagement starts with the Pipeline Teardown. We review 20 recent opportunities — won, lost, or stalled — and your pipeline records, then return documented problems and the fixes to make first. Ongoing work runs through the Sales System Build on the Services page.

Frequently asked

What does a fractional sales manager do for a electrical company?

A fractional sales manager runs the weekly sales rhythm for electricians: reviewing open estimates, setting follow-up rules, assigning ownership of new leads, and coaching whoever sells. It is part-time, hands-on management, not a marketing service.

How much does it cost?

Engagements start with the $500 Pipeline Teardown. Ongoing work through the Sales System Build starts from From $6,500/mo as a 90-day partnership.

Do we need to change software?

No. Most work happens inside the CRM or field service software you already use.

Do you generate leads?

No. SumRev focuses on turning the leads and estimates you already have into more booked jobs.

More guides

See where your electrical sales process is losing jobs

The Pipeline Teardown reviews 20 recent opportunities and returns documented problems and the fixes to make first.