Fractional sales leadership · Plumbing

Fractional sales manager for plumbers

SumRev provides fractional sales leadership for plumbers. A part-time sales manager runs your weekly sales rhythm — who responds to leads, how estimates are followed up, and what the team reviews each week — so the owner stops being the sales manager.

Start with a Pipeline Teardown — $500 How a fractional Head of Sales works

Symptoms we see most often

Calls get answered but not booked because the handoff from CSR to dispatcher is unclear
Replacement and repipe estimates go out with no dated follow-up
Technicians find opportunities on service calls that never become estimates
The owner is the only one who knows which big jobs are still open
Nobody reviews close rates by technician or estimator

Where plumbing companies lose booked jobs

Most leaks sit between the phone and the estimate. A call is answered but never booked, a technician spots a water heater or repipe opportunity that never gets written up, or a large estimate goes out and nobody owns the next step.

Call-to-booking handoff between CSRs and dispatch
Service-call opportunities that never become estimates
Water heater, repipe, and sewer line estimates with no next action
Membership or maintenance offers that are not followed up

What a fractional sales manager does for a plumbing company

The role gives sales a weekly owner so the owner doesn't have to chase it.

Runs a weekly review of open estimates and booking rates
Sets a follow-up cadence for replacement and large-repair estimates
Makes sure every technician-found opportunity has an owner
Coaches CSRs and technicians on booking and presenting options
Keeps the CRM or field service software accurate enough to trust

Head of Sales or VP of Sales?

Most plumbers at $1M–$5M need hands-on weekly management first: a fractional Head of Sales. Larger teams that need structure, compensation, and hiring plans may need a fractional VP of Sales. The Pipeline Teardown shows which gap matters more.

How it starts

Every engagement starts with the Pipeline Teardown. We review 20 recent opportunities — won, lost, or stalled — and your pipeline records, then return documented problems and the fixes to make first. Ongoing work runs through the Sales System Build on the Services page.

Frequently asked

What does a fractional sales manager do for a plumbing company?

A fractional sales manager runs the weekly sales rhythm for plumbers: reviewing open estimates, setting follow-up rules, assigning ownership of new leads, and coaching whoever sells. It is part-time, hands-on management, not a marketing service.

How much does it cost?

Engagements start with the $500 Pipeline Teardown. Fractional Sales Leadership, including the Sales System Build, is From $6,500/mo as a 90-day partnership.

Do we need to change software?

No. Most work happens inside the CRM or field service software you already use.

Do you generate leads?

No. SumRev focuses on turning the leads and estimates you already have into more booked jobs.

More guides

HVAC sales process and estimate follow-up Sales follow-up Sales pipeline Sales systems that take follow-up off the owner's plate Fractional VP of Sales for home service companies Fractional Head of Sales: take sales management off the owner's plate Fractional sales manager for roofers Fractional sales manager for electricians Fractional sales manager for landscaping and lawn care companies

See where your plumbing sales process is losing jobs

The Pipeline Teardown reviews 20 recent opportunities and returns documented problems and the fixes to make first.

Start with a Pipeline Teardown — $500 See how engagements work