Fractional sales leadership · Roofing
SumRev provides fractional sales leadership for roofers. A part-time sales manager runs your weekly sales rhythm — who responds to leads, how estimates are followed up, and what the team reviews each week — so the owner stops being the sales manager.
Symptoms we see most often
Roofing pipelines swing with weather. After a storm, response time and ownership break down; in slow months, open estimates go quiet. Both problems come from the same gap: no one runs the pipeline every week.
The role gives your sales reps a consistent manager and gives the owner a clear view of the pipeline.
Most roofers at $1M–$5M need hands-on weekly management first: a fractional Head of Sales. Larger teams that need structure, compensation, and hiring plans may need a fractional VP of Sales. The Pipeline Teardown shows which gap matters more.
Every engagement starts with the Pipeline Teardown. We review 20 recent opportunities — won, lost, or stalled — and your pipeline records, then return documented problems and the fixes to make first. Ongoing work runs through the Sales System Build on the Services page.
Frequently asked
A fractional sales manager runs the weekly sales rhythm for roofers: reviewing open estimates, setting follow-up rules, assigning ownership of new leads, and coaching whoever sells. It is part-time, hands-on management, not a marketing service.
Engagements start with the $500 Pipeline Teardown. Ongoing work through the Sales System Build starts from From $6,500/mo as a 90-day partnership.
No. Most work happens inside the CRM or field service software you already use.
No. SumRev focuses on turning the leads and estimates you already have into more booked jobs.
More guides
The Pipeline Teardown reviews 20 recent opportunities and returns documented problems and the fixes to make first.